The “Why”

The justification for embarking upon an organizational development effort (i.e. to work on the business), which determines the resources and priority allocated to the breadth (the “what“), depth (the “how“) and the urgency (the “when“) of delivering a solution.

The “why” is often driven by a combination of stakeholders, including functional practitioners, visionary practitioners and those involved with operations, and most often manifests as a business case filed along with documentation that defines and charters an initiative of one of the 4Ps.

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