Functional Practitioner

What we mean with we refer to “working ON the business…”

The concise description of a human endeavor, which captures user story(s), workflow(s), feature(s) or capability(s) required to satisfy said endeavor. The “what” is most often articulated by functional practitioners.

What we mean with we refer to “working IN the business…”

Contributor of knowledge and expertise focused on technology and the inner-workings thereof. These practitioners are known to focus on the “how” rather than the “what.”

What we mean when we refer to proactive effort

The timespan between the moment that a need has been defined for a human endeavor (the “what“) and the moment that technology has been fashioned (the “how“) to serve that endeavor. The “when” is most often executed by sequential practitioners.