The “When”

What we mean with we refer to “working ON the business…”

Future cost associated with past-and-present shortcuts taken from a functional perspective, including lack-of-investment in: sufficient analysis of business risk, change management, business rules, process modeling and full understanding of customer needs Manifests as a cost in the present, beared by functional practitioners, the payments of which come in the form of limitations on innovation and…

What we mean when we refer to proactive effort

Effort focused on analyzing a sought future state or outcome and then evaluating, reasoning and selecting the potential way(s) that this outcome could be reached. This type of effort requires a analytical cognitive context for a person developing the outcome while working alone; and entails participation in collective reasoning and decision-making rituals when working as…

The justification for embarking upon an organizational development effort (i.e. to work on the business), which determines the resources and priority allocated to the breadth (the “what“), depth (the “how“) and the urgency (the “when“) of delivering a solution. The “why” is often driven by a combination of stakeholders, including functional practitioners, visionary practitioners and…

Contributor of knowledge and expertise focused on technology and the inner-workings thereof. These practitioners are known to focus on the “how” rather than the “what.”